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What is Apparel Merchandising?
Apparel
Merchandising: The Line Starts Here is a comprehensive approach to apparel
merchandising from the perspective of the apparel producer. Roseau and Wilson
draw on their extensive backgrounds in the industry covering men's tailored clothing,
men's and women's sportswear and active wear and children's wear, in both
domestic and international markets. This text follows the evolution of the
merchandising function with emphasis on production efficiency. This entails a
focus on product development and the philosophies and perspectives of industry
executives. The authors capture the interface of merchandising with the
marketing and manufacturing departments and the way these functions integrate
in an effective team concept
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